Luxury retail and trendy eats are making North End Shaw the newest go-to micro-hood.
Warby Parker was among the first retail tenants to open at The Shay.
Just like that, the newest “it” neighborhood is born. When The Shay and Atlantic Plumbing opened their mixed-use development doors last fall on U and V Streets, respectively, between 9th and 10th Streets NW, they drew the lines for DC’s newly bustling, one-square-block micro-neighborhood North End Shaw.
“There’s a huge responsibility and a stewardship when you have that much real estate,” says Robin Mosle, executive vice president of the development firm JBG Companies. After years of studying the surrounding neighborhood and the people in it, JBG carefully curated the list of commercial tenants for the mini-metropolis, discovering along the way, says Mosle, that “independent retailers and American-made are important to this generation.”
The first to move in—after the young, trendsetting renters—were high-end brands like Kit & Ace, Warby Parker, Lettie Gooch, and Frank & Oak. And now the buzzy restaurants are en route. Hipster favorites Compass Coffee and Glen’s Shaw (of Glen’s Garden Market in Dupont) led the way for a clutch of other oh-so-hot spots, such as Declaration, from the Teddy and Lincoln team; Hazel, from Neighborhood Restaurant Group (think Birch & Barley, Red Apron Butcher, and Blue Jacket); and Tasty Burger, fresh from Boston. Also on the horizon, Tim Ma, who recently segued from Maple Ave Restaurant, will open Kyirisan, and the partners behind Daikaya deliver Haikan (because, really, what’s a Washington neighborhood without a little ramen?). As if DC’s coolest commercial residents called a meeting and voted to move in, what was once an abandoned corner of 9th and U is now a destination at the corner of modern and luxury. Shay chic!