Two new shops are proving that no city does all-American duds quite like Georgetown.
A little prep in your step: Tuckernuck embraces whimsical pops of color and pattern.
Georgetown is ground zero for Southern prepsters who know that there is more to heritage dressing than flashing a pair of Nantucket reds. Layering, a sure sense of color, and adventurous prints all come into play, and two new shops are advancing this sartorial strategy.
The wildly successful e-tailer Tuckernuck (1055 Wisconsin Ave., 888-501-8101), founded by a trio of native Washingtonians, is opening its first brick-and-mortar shop, suitably enough, in Georgetown. Staples such as blazers and printed blouses are on offer, but CEO Jocelyn Gailliot’s pick for the season is the trench—“we just added an amazing and timeless one by Jane Post to our collection,” she says.
Onward Reserve (1063 Wisconsin Ave., 202-838-9365), which marks its first anniversary in DC this year, takes a lifestyle approach in catering to the red-white-and-blue-blood man, with a shop that offers a pool table and in-store bourbon bar alongside its ties and belts. Founder T.J. Calloway points shoppers toward local gear, including Smathers & Branson needlepoint belts, as well as his must-have for the season, the performance button-down shirt. “My only regret is that we didn’t make [them] in more patterns,” he says. “I don’t want to wear anything else!”