In 2007, three Georgetown students took a gamble on a fast casual salad concept. Ten years and $95 million in venture capital later they remain passionate and disruptive.
If the Sweetgreen empire were a salad, its ingredients would include a handful of purpose, a pinch of innovation and hefty scoops of determination, creativity and teamwork. With passion dressing on the side, please.
Now in its 10th year, the Georgetownborn chain from co-founders Nicolas Jammet, Jonathan Neman and Nathaniel Ru is relevant as ever. Following an infusion of $35 million worth of investments in 2015, the farm-tocounter restaurant has been able to secure itself as one of the nation’s healthiest, tastiest and aspirational companies.
What is its secret? Remaining true to its core values of connecting communities with real, healthy food. (And a killer Caesar salad dressing recipe, if you ask us.) Short of having the farmer make your salad for you, Sweetgreen goes to great lengths to ensure your food is fresh: Walk into any shop, and you’ll see an extensive list of farms where your food was grown.
Recently, Sweetgreen opened its biggest (and sweetest) location to date. e two-story, 2,200-square-foot shop on Wisconsin Avenue features a more extensive menu and a Saturday farmers market where you can expect fresh produce, cooking demonstrations and samples of new dishes.
It’s a far cry from the company’s original 560-square-foot shack on M Street, but you can always say you knew it when. Multiple locations, sweetgreen.com