Reid All About It

by Benjamin Liong Setiawan | June 10, 2011 | Homepage Latest The Latest

1 - Reid All About It

Most of his outposts are rooted in the Deep South—South Carolina, Texas, Tennessee and Alabama—but Billy Reid is invading the North: first New York, and now, Georgetown. Northeasterners should have no trouble acclimating to his “Southern comfort” style, noted for the way he lends a modern bent to the rustic classics of a suspender-wearing era. 3213 M St. NW;

What was your concept for the store?
Taking what already existed there, the guts of the building, and working with that. We stripped it and basically put it back together. The store will have a heavy focus on tailored clothing, our handmade collection and made-to-measure.

Tell us about the space.
It reminds me of buildings we have in Florence, Alabama— turn-of-the-century, with exposed brick.

What brought you to Georgetown?
We came mostly at the request of our friends and customers. We noticed the demand from our online sales, and the business in the market is strong. It was a natural fit.

After winning the CFDA/Vogue Fashion Fund, what is the future of Billy Reid?
We take what we’ve learned and try to grow the brand. We’re very methodical. We want to take the next step and grow it on a global scale, adding other product categories and expanding our shoe and women’s collections.

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