The craze for in-studio cycling goes global as Peloton reinvents the wheel.
Haute wheels: Riders can join Peloton—which takes its name from the French word for a pack of cyclists in a race—by purchasing a bike that comes with a tablet ($1,995) or by subscribing to the iOS app ($13 per month).
Spinning continues to be the hottest trend in fitness, but that hasn’t made it any easier to carve out the time to trek to a studio. Fortunately, John Foley, founder and CEO of Peloton, has the answer: virtual classes. Via the 21.5-inch HD touchscreen tablet on each Peloton bike, riders have access to live streaming and on-demand classes, as well as virtual outdoor rides, from the comfort of their home. “We stream 12 live classes a day to 22 countries [and] close to 100,000 global riders,” says Foley. “We have recently announced an app that is available on 700 million iPhones. This will let people who [already] have a bike in the basement simply hop on and take a class.” Peloton creates 15 hours of content each day at its state-of-the-art studio in New York City, and its proprietary platform lets riders follow their progress on a leader board and buddy up with friends from around the world. Says Foley, “Peloton allows you to wake up at six in the morning, get on the bike, and have that 45-minute workout [done] by the time the kids wake up!” To purchase a bike ($1,995) or view class schedules, visit. The Peloton app ($13 per month) is available for iPhones.