Antiques aficionados are abuzz for RubyLUX, a new online marketplace for luxury vintage.
Out of the blue! This nearly four-foot-tall blue Murano glass chandelier by the Italian company Mazzega (c. 1970) is one of the many one-of-a-kind items available through RubyLUX.
Since debuting in October, online antiques retailer RubyLUX has turned the booming e-marketplace model on its head. Following the success of Ruby Lane, which launched in 1998, CEO and founder Tom Johnson melded his experiences as a successful e-commerce guru and a collector of antiques and objets to create an unorthodox and compelling platform for the online sale of see-them-to-believe-them vintage pieces. At RubyLUX, dealers pay a monthly subscription instead of commission on individual items, a model that “gives us more flexibility in making communication transparent between dealers and consumers,” says Johnson. Additionally, his highly curated team brings expertise and strong relationships to the site. “My staff is very knowledgeable in antiquities, art, and vintage,” Johnson confides. “We are looking for the best, so I’m relying on the relationships [they] have built over the years to provide that.”
“It is a luxury industry, so being able to curate that effectively involves knowing the industry firsthand,” adds Johnson, who has been working with antiques dealers for 18 years. “I’m an avid collector of a wide range of things, which helps [facilitate] the best way to connect dealers and clients.” Connection established!