Everything's coming up roses for Washington women who are serious about their skincare.
With its relaxation lounge and extensive menu of body and facial treatments, the spa at the Four Seasons is the perfect place to cleanse, hydrate, and rejuvenate.
In the past, skincare treatments and appointments with trained aestheticians were considered by many women to be only for special occasions. But today the axiom “an ounce of prevention is worth a pound of cure” is taken to heart. The fact that women are much savvier about doing right by their derma is reflected in global skincare sales, which are expected to reach $121 billion by 2016. In a marketplace full of products and promises, there are many misconceptions about skincare. “Many women start to take skincare seriously when it is too late,” says Julia Boeminghaus, spa manager at the Four Seasons Washington. “They need to begin no later than their mid- to late-20s. The most important elements of good skincare are to cleanse, exfoliate, and hydrate. Especially here in Washington because we have cold winters and hot summers, so in each season the skin can be put under stress.”
The demand for innovative products, quality ingredients, and measurable results is key for women investing both their time and money into skincare. Since bursting onto the beauty scene in 2006 with a single hair treatment, Moroccanoil has built a loyal following worldwide. The recently released Fleur de Rose collection is Moroccanoil’s second foray into luxury skincare (the first was Originale) and is composed of six products—a rich body soufflé; a hydrating body butter; a body buff that exfoliates and moisturizes with argan oil; an “on the go” hand lotion; and a gentle cleansing bar. Together, they provide women with a complete skincare regimen. “Today, consumers are more knowledgeable about ingredients than ever before,” says Carmen Tal, Moroccanoil’s cofounder. “They are looking for integrity and high performance. Our formulas consist of the finest quality ingredients available [and] offer a complete regimen to help exfoliate, cleanse, and hydrate. I believe those three steps are so important in creating beautiful skin.”
Fleur de Rose is also one of Moroccanoil’s most personal offerings due to Tal’s love of rose. “I worked with a talented aromatherapist who was extremely knowledgeable about essential oils and fragrances,” Tal shares. “When I told her what I was looking for, she knew exactly where to go with it. We came to realize that it was the damask rose scent that really captured me. Our product development and R & D teams then worked for several years to develop and perfect the collection.”
According to Boeminghaus, the collection is already a hit at the Four Seasons. “Rose is a very popular scent right now, though getting it just right is a big challenge,” she says. “At the Four Seasons, we have a strong Middle Eastern clientele who loves rose. This will go over very well with women who like the soft, rich aroma of an exotic summer garden.” Moroccanoil Fleur de Rose is available at Four Seasons Hotel Spa. 2800 Pennsylvania Ave., 202-342-0444