Summer is the season to embrace DC's preppy side—and this year it's more colorful than ever as Lily Pulitzer blows into Georgetown.
Fit to print: Lilly Pulitzer’s signature patterns— like the Multi Tile Wave on this Kennedy set ($198)—are produced by the dozen full-time artists on staff who travel the world for colorful inspiration.
It’s been more than 50 years since Lilly Pulitzer, the woman, launched Lilly Pulitzer, the brand, in Palm Beach, Florida, and now, it’s coming to the District. This season, the gold standard of resortwear expands its collection and brings back its greatest hits, with a new outpost in DC. “We’ve had our eye on Georgetown for some time, waiting for the right spot to open up,” says Janie Paradis, senior VP of marketing and creative communications.
Occupying 2,700 square feet amongst Georgetown’s brick-lined streets, the colorful prints are where the brand’s story begins, when Pulitzer famously designed her first shift to camouflage stains from working at a Palm Beach juice stand. (“It’s the ultimate example of fashion born from necessity,” says Paradis.) Later, she tasked her Key West artist-friends to create custom fabric prints. Today, a dozen full-time artists travel to resort spots like Costa Rica and Tulum for inspiration to continue that tradition.
“Everyone knows the name of their favorite print,” says Paradis, ticking off popular, cheeky monikers like Cluck and Lovers Coral. To capitalize on the sentimentality of Lilly loyalists, the brand launched Pop Up Prints earlier this year. “We’re bringing back favorites,” says Paradis. And now they’re just a cobblestone stroll away! 1079 Wisconsin Ave. NW