Kari Ellen Winik’s new cosmetic line includes a game-changing product called Incredibrow.
Kari Ellen Winik (néeSlansky) may just have the perfect eyebrows. She owes their sleekness to nature, of course, but nurture is definitely part of the equation.
A makeup artist with a bachelor’s degree in psychology, Winik will debut her line this spring on kariellencosmetics.com. And she has created a new product that could change the way women (and men) fill in their brows forever.
Interestingly, her undergraduate degree has come in handy as she helps Washington clients, such as attorneys and politicos, look their best. She won’t confirm names but has been said to have made up everyone from Ali Wentworth to Rep. Gabby Giffords. “Psychology is a great background to have in this industry,” she says, perched on a chair upholstered in pink—one of her favorite hues besides black—in her home studio. “Making women feel good and look good, there’s a lot of psychology in that.”
With her success thanks to training and a lifelong fascination with the beauty industry, she says, “It’s always been my hobby, ever since I was a little girl. I would do my friends’ and my sister’s makeup.”
Winik’s skills flourished when she became the protégé of brow master and celebrity makeup artist Erwin Gomez, with whom she studied for more than a year. “I was Erwin’s client, and we became friends,” she explains of how they met. When Gomez opened his own salon, he brought Winik with him.
Today, she combines waxing and tweezing to get the right shape for each person; she says the process is like an art. (“You’re not removing hair. You’re really just shaping and framing the face,” she explains.) Working five days a week at Violet Salon in Georgetown, Winik also is developing her own products—and teaching and seeing clients at her home studio. While her line will continue to grow, her current favorites include a tinted moisturizer, eyeliner gel pencils in several colors (such as black caviar and navy), and lip glosses. And with Winik’s own precisely lined eyes and brows perhaps her trademark—she shapes them herself—she wears her own products over those by other brands.
This spring, look out for her revamped website, where you can purchase her cosmetics, including the brand-new Incredibrow by Kari Ellen. She developed the product for more than two years, and says it can be used at home to fill in brows for several weeks at a time. “I hope for it to be the Spanx of eyebrows,” she reveals, smiling. But she’s content no matter what. “Making a woman look in the mirror and feel great is what keeps me inspired,” she says. “It’s like [being] a beauty doctor!”