They might work in the physical world, but for these three prolific designers, the digital world is next to a second home.
“If a home gets a lot of attention on Instagram, our team will create a unique hashtag so that we can share more images of it,” says DC architectural designer Anthony Wilder of how social media has changed his approach to work.
One such home, the exterior of which is pictured above, is a follower favorite. “This home has been shared hundreds of times—often by microinfluencers,” says Wilder. “We joke with the homeowners that it’s now a DC-area monument.” No joking matter is that the individual who sees a home’s exterior will often want to see its interior too—and thus, the designer’s work.
Leveraging social networks to grow one’s brand is a trend adopted by creatives like Marika Meyer, owner of full-service design firm Marika Meyer Interiors in Bethesda. It is also, she explains, a way to gauge popularity. “A Virginia kitchen we call New Construction Charm, with orange and red bar stools, is an all-time favorite,” she says. And a case in point. “To me this reflects the trend that color and maximalism have made huge comebacks.”
Virginia-based designer Barry Dixon, who commands a formidable following of 15,000, tells Capitol File his insta-reality showcases what he’s working on, what inspires him and what he thinks is important in design now. “It’s my personal perspective on the world of interior design,” he says.
Sometimes it all works too well. “A follower once emailed us and said she spotted the back of a house we featured and drove around for 20 minutes to see the front,” confides Wilder. A moment that puts a whole new spin on, “Guess who’s coming to dinner?”