Conceptually Fabulous

October 04, 2011 | by —Hilary Weissman | Style & Beauty


The newly opened South Coast Plaza Ann Taylor concept store

Don’t walk, but run to the new Ann Taylor store, where the inaugural concept store boasts plush seating, vanity dressing rooms and elegant chandeliers. New head designer Lisa Axelson has created a catered and attentive shopping experience with framed art and fashion look books lining the walls, high-tech touch-screen monitors to locate products easily within the store and online, and a centrally-located focus on the best new looks of each season. Shop ‘career chic’ designs, wedding and events looks, shoes and accessories in one location come November 11th—the first of its kind in the District. 600 13th Street, 202-737-0325

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